A detailed top-management review of your company’s marketing strategy

The audit identifies and explains 7 types of strategic marketing planning - you'll discover which one you should be using and which one you are using now.

The Strategic Marketing Plan Audit gives you a comprehensive review of your strategic marketing planning. It covers the whole process of planning your corporate marketing strategy (or - in larger organisations - the marketing strategy of a business unit).

Use the Audit to evaluate your existing marketing objectives and find out:

a) how well your marketing strategy and tactics are aligned with those objectives

b) and whether they are achieving those objectives in practice.

You'll now be able to put in place the best possible marketing strategy to meet your company's objectives in the months ahead.

Following an Executive Summary and detailed background briefing, the audit is broken down into 8 clear steps:

• Step 1: Mission Statement
• Step 2: Marketing Appreciation
• Step 3: Conclusions and Key Assumptions
• Step 4: Strategic Objectives
• Step 5: Core Strategy
• Step 6: Key Policies
• Step 7: Administration and Control
• Step 8: Communication and Timing